There’s more than one way to build resilience

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By Gary Lovatt

Working intensively with partners from Health, Crime and Education it’s hard to get through a meeting these days without the mention of needing to build ‘better resilience’ in young people.

Indeed it’s refreshing that after years of apparent compartmentalisation of behaviours into different areas (alcohol, smoking, sexual activity, anti-social behaviour, self-harming etc) we’re learning that attitudes and behaviours generally start with addressing the protective factors that allow young people to make better, informed choices.

So how do you achieve and measure resilience? The answer is that you need to adopt a multi-targeted strategy, starting with examining the determinants of those behaviours in more detail. Read the rest of this entry »

A new chapter for Social Sense

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To round off a busy summer, we are really pleased to say that our brand new website has gone live today!

With a much needed fresher look, the long-awaited new site will act as the main ‘hub’ for information on our main products and programmes, R U Different?, Mindful Me and CTZN with links to their individual sites.

Laptop on table, White brick wall background

Read the rest of this entry »

R U Different? wins coveted award

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Left to right: Shelley Wright (Greater Manchester Fire and Rescue), Gary Lovatt (MD of Social Sense), Jennifer Thomas-Whittington (Partnerships Manager at Social Sense)

Social Sense’s R U Different? programme won the 2016 Social Marketing Campaign of the Year Award at the UK Public Sector Communications Awards.

Held at the Emirates Stadium on Thursday, the awards brought together talented agencies, providers and government bodies to celebrate UK campaigns that have generated social impact and behaviour change in 2016.

On announcing the award, Ex-TV Presenter and host Andy Crane said:
The judges described this entry as unique and significant. This is a category demanding significant behavioural change and Social Sense were clever in their use of social media. They also provided great evidence”.

Managing Director of Social Sense, Gary Lovatt (pictured central), said the team were delighted with the recognition.

“We know this programme is delivering life changing impacts. We see it in the data, the letters from young people and now had it verified from independent evaluations.

To have your industry peers recognise our work however is a very special moment and one that will spur us on to push on in our future growth.”


UK Public Sector Communications Awards 2016

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The UK Public Sector Communications Awards have revealed their shortlist for this year and the Social Sense team are very proud to have made the finals with our R U Different? programme.

The prestigious awards “celebrate and reward excellent communication strategies and campaigns, teams and individuals in local and national government, emergency services and not-for-profit bodies from across the UK”.

R U Different? is up against seven other nominees in the Social Marketing Campaign of The Year category.

The ceremony takes place on 14 July at the Emirates Stadium in London and the whole team are very excited!

You can view the full shortlist here.

Seek Prevention not Treatment

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By Grace Kelly

It has been unavoidable in the news recently; from exam stress causing teen suicides to a report finding that more than 25% of young people referred to mental health services such as CAMHs are receiving no specialist help at all because cases are not deemed ‘serious’ enough.

The simple fact is that the numbers of young people suffering from crippling conditions like anxiety and depression is growing, with teen self-harm and suicide also on the increase; and mental health services simply cannot cope. Read the rest of this entry »

Could your young people benefit from our 2016/17 programme?

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2016-17 programmeIt’s that time of year for us when we are busy travelling up and down the country briefing local authorities and schools about our world leading social norms intervention programme, R U Different?

Social norms is still widely accepted as being a successful early intervention tool across many different areas, including of course, health and wellbeing, especially that of teenagers whom we know are very much influenced by their peers.

A recent report by NESTA, cites social norms as “strong influencers of behaviour” and this is exactly why we use this to work with the young people themselves to create exciting campaigns. Read the rest of this entry »

Youth Worker Support Required for Schools Project in Halton

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halton-councilWe have been commissioned by Halton Borough Council Public Health (for the second year running) to deliver our R U Different? Programme in nine Secondary Schools within the Halton area in 2015-16.

R U Different? is a social norms approach to positively tackling risky lifestyle choices by young people, and has been run in over 180 UK and International Schools, engaging over 100,000 young people, since its conception six years ago.

We are looking for organisations / individuals from Halton or surrounding areas, to support the delivery of two of our key interventions between March 2016 – May 2016.

Our requirement is to find both Support Team Members*and Lead Facilitators**. This work will be paid and within school hours (between 8am – 3.30pm) excluding travel time.

Social Sense will provide full training to recruited partners, who will then support and/or lead deliver our Interactive Assemblies and/or Enterprise Sessions to the schools involved. Safeguarding training and Quality Assurance checks are key priorities throughout our programmes.

We are looking for: experienced, reliable, youth organisation workers / youth workers / partner organisations who are interested in this type of delivery and who would welcome an extra income***.

*Generally on Enterprise Days, 2-5 support team members are required to floor walk/join specific tables and encourage students to develop positive Social Norms campaigns.

**A lead facilitator on the day would present and feedback, via an interactive assembly, the findings from the student’s survey that they completed in December 2015. For the Enterprise Day, a Lead Facilitator would be required to present and facilitate the sessions throughout the day.

***Delivery Days are spread out over a four month period (March – May), there will be approximately 9 days available.

For more information, please contact Grace Kelly, Programmes Manager, at or 0161 214 5216 / 07718346497.